Search Engine Marketing Consulting

Social Media Brand Management | A Lesson from Tech Crunch

July 29, 2011
Thumbnail image for Social Media Brand Management | A Lesson from Tech Crunch

A few weeks ago, Tech Crunch (TC), one of the industry sites I follow, launched a website redesign. Usually, this kind of thing is good press. When a company spends a lot of time and effort on a new look, they like to talk about it. Unfortunately for Tech Crunch, the redesign did not go [...]

Read the full article →

Website Positioning | Blogging and Page Rank

September 20, 2009
Thumbnail image for Website Positioning | Blogging and Page Rank

This is the fifth post in a multi-part series about website positioning. Improving your page rank There are many ways to effectively market a website. Some cost nothing but time and attention. Blogging is one of the most effective ways to market your site and can be done for free. The more you write on [...]

Read the full article →

Website Positioning | SEO Fuel

September 15, 2009
Thumbnail image for Website Positioning | SEO Fuel

This is the fourth post in a multi-part series about website positioning. SEO is the engine If you think of your website as a car then SEO is the engine. It is finely tuned, complex, and requires that all parts be in good working order for the best performance. A website without SEO is a [...]

Read the full article →

Website Positioning | Search Engine Optimization

September 8, 2009
Thumbnail image for Website Positioning | Search Engine Optimization

This is the third post in a multi-part series about website positioning. Why Search Engine Optimization works Google is the number-one search engine in the world. More than 60% of all online search happens through Google. In one month Google processes more than 30 billion searches worldwide. Google decides which websites to display when someone [...]

Read the full article →

Website Positioning | Niche Keywords

September 5, 2009
Thumbnail image for Website Positioning | Niche Keywords

This is the second post in a multi-part series about website positioning. Finding your market niche Good keyword market research is about finding keywords that have a high number of daily searches and a low number of other websites using the same keywords. These are considered niche market keywords and represent the best opportunity for [...]

Read the full article →

Website Positioning | Keywords

September 1, 2009
Thumbnail image for Website Positioning | Keywords

This is the first in a multi-part post series about website positioning. Keywords: how we look for stuff on the web It doesn’t matter if you already have a website or you’re looking to build your first site. It all starts with keywords. This is how your customers find you on the web. When a [...]

Read the full article →