Search Marketing Services

Pay Per Click Advertising (PPC)

Pay Per Click Advertising (PPC) is the quickest way to bring paying customers to your website. Sponsored paid advertising is a proven technique that attracts relevant consumers to your site. We create compelling ad copy that will entice users who are searching for products and services relevant to your business to click on your ads.

We use the same tools that big companies use to research the best PPC keywords and ad copy. We have some seriously cool software that lets us look at the best performing ads already out there that your competitors are using. We analyze these ads and craft new ads for you based on what your competitors have already discovered.

Our Process:

• Portland Internet Design will perform thorough keyword research to optimize the phrases that your campaign is targeting. Our team writes targeted ads matching those keywords and uploads the ads, keyword lists, and bid prices to the major search engines: Google, Yahoo, and Bing.
• To optimize our efforts, we create split testing on all ads and release multiple versions of the original ad copy with strategic modifications to the ad title, call to action, or landing page.
• Your custom ads will appear in the sponsored links sections when a potential customer performs a search query using those targeted keywords.
• Portland Internet Design monitors and maintains your campaigns, making appropriate adjustments and budget changes to achieve maximum ROI.
• We perform integrated reporting on all PPC programs to make your PPC campaign more efficient and monitor which visits convert into sales.

PPC advertising is a straightforward idea, but that doesn’t mean it’s easy to execute. A successful campaign requires constant keyword management, keyword selection, ad placement and scheduling, bid management, and much more to be effective. We take care of it all and you’ll have the lead conversions to prove it.

Landing Page Optimization

Landing pages are basically web pages designed to accomplish one thing: sell your products or services. A successful PPC campaign depends on the ability of each landing page to get the prospect to become a customer as quickly as possible. As part of our Search Marketing Solutions package, Portland Internet Design works closely with each client to develop custom-designed, pitch-perfect landing pages with a clear call to action that will convert first-time visitors to long-term customers.

*One-time set up fee not included.