Portland Internet Design Services
logo design site design site setup domain registration site hosting
keyword market research content creation search engine optimization search engine marketing
Thank you for a very professional job. Your follow-up is excellent and I appreciate having the benefit of three people with different areas of expertise working on my site. Your attention to detail is excellent.
Ed Baumann, NW Surface Cleaner
Already have a website?
- Are you happy with it?
- Has your business grown because of it?
- Are you actively marketing and monitoring your site?
Sites
When the whole “web thing” started, it was a pretty simple process. You paid someone to put up a website and you were done. End of story. Today, the web has evolved to offer much more than just a place to show off your business. You can choose how to convey your information.
- Is your website informative?
- Do you want to sell something online?
- Will your content change regularly?
Content
Content and keywords are the structural foundation of a powerful site. Search engines like Google and Bing actually have programs that compare the content of your website with not only other sites, but also with a vast library of documents on every subject imaginable. They do this to determine how relevant your site content is to what information people are actually searching for regarding your product or service. Keywords are the actual words and phrases that people type in a search engine when they look for something on the web. You would be amazed at the words people use to find what they are looking for!
If your content is relevant and uses keywords consistently, you will improve your page rank. Page rank is what puts your website on page 1 of a Google search, instead of page 27. The right keywords represent marketing gold.
Marketing
Marketing on the web includes attention to Search Engine Optimization (SEO) as well as Search Engine Marketing (SEM). Your website can be the best return on investment of any marketing strategy.
SEO is the task of making a website easily searchable by search engines like Google and Bing. These search engines have incredibly sophisticated software that looks through your website for important things like keywords, meta tags (behind the scenes stuff), and content on your site. SEO starts with good keyword research and content writing. Then, using techniques such as social bookmarking, article submission, link building, and directory submission, we work to drive your site to the top of the search results page. We focus our efforts on Google search because it handles more than 70% of all Internet searches in the world. If you’re not on the first page, you’re not visible.
SEM refers to the paid advertising techniques that are used to bring potential customers to your site. A well-managed paid advertising or Pay Per Click (PPC) campaign can be a very effective way to drive business through your site. There are many methods and options with regard to paid advertising on the web and we are always updating and refining our marketing strategies to reflect the cutting edge.
Once search engines know about your site, you still need to work to keep it visible. Business owners are increasing their exposure on the web more than ever and we are committed to keeping you and your business at the forefront of this trend.
