This is the second post in a multi-part series about website positioning.
Finding your market niche
Good keyword market research is about finding keywords that have a high number of daily searches and a low number of other websites using the same keywords. These are considered niche market keywords and represent the best opportunity for growing your business on the web. Why compete with 100,000+ other websites for a keyword when you can compete with 30,000 or fewer?
Using keywords effectively
Once you have a good list of keywords, you need to put them to use on your site. Keywords are used in many places, like in the site metadata and in site content. Search Engine Optimization (SEO) is the process of finding the right keywords and then mapping out a strategy using those keywords for each page of your website.
In the next post I’ll talk about why search engine optimization works.
